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Thursday, November 18, 2010

Foundation goes higher-tech

Think of it as the technology of skin-flattery, high-tech meets high-touch. It's advancing as fast as you can say "amazing," and it's visible now, in a new generation of foundations. Have you kept up? Here's what's happening:
  • Skin matching is more precise than ever, in shades bracketed to the nth degree of naturalness to match any skin on earth.
  • Sheerness has been perfected so that the natural glow of your own skin shines right through while uneven tone and imperfections melt weightlessly into the foundation.
  • Light diffusers make skin look naturally radiant in any light and can help reduce the appearance of fine lines and wrinkles.
  • Extra benefits aren't extra anymore; since women demand more from foundation than simply coverage, they're a given, whether sunscreen protection, moisturizing benefits, long wear or the reduction of visible signs of aging on the skin. It's formulation of moisturizing agents and enhanced light-deflectors make skin look firmer and more toned.

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